Living the best moments of Experience Africa 2024 – Register for 2025 now!

Whether you joined us last week in London or couldn't make it this time, we’d love to share some of the unforgettable highlights from Experience Africa 2024. This year's event was our largest ever, and the energy and enthusiasm from our community were truly inspiring.

Kicking off the three-day event, ATTA® President Nigel Vere Nicoll set the tone perfectly, reminding us that "We are the voice of Africa, and Experience Africa 2024 will be testament to that."

From thought-provoking panel discussions and presentations to the inspiring inaugural ATTA® for Action Awards, Experience Africa was filled with insights, connections, and a shared passion for responsible travel across the continent.

Experience Africa 2024 in numbers

• 602 attendees from 37 countries

• 266 buyers from 20 countries

• 183 exhibitors from 19 countries

• 7480 appointments

• 4 industry partners.

Some of the highlights

Inaugural ATTA® for Action Award winners announced

We proudly revealed the inaugural ATTA® for Action Award winners at Experience Africa 2024, celebrating outstanding contributions to conservation, community empowerment, and sustainable tourism:

• Heart for Heritage and Community Champion: Chem Chem Safaris (Tanzania)

• Ethical Wildlife Experience: Chumbe Island Coral Park (Tanzania)

• Eco-Innovation in Hospitality: Asilia Africa (United Kingdom)

• Earth-Friendly Cuisine: Lemala Camps and Lodges (Tanzania)

• Meaningful Engagement Champion: African Monarch Lodges – The Sijwa Project (Namibia)

• Digital Storytelling Champion: How Many Elephants (United Kingdom)

• Collaborative Champions of Climate and Social Justice: Gamewatchers Safari & Porini Camps (Kenya)

• Traveller Education and Awareness Champion: Let’s Go Travel Uniglobe (Kenya)

Panel discussions and presentations

If you missed any of the speaker sessions, we’ve got you covered:

Shaping the Future of Sustainable Travel in Africa

This insightful session brought together industry leaders to discuss the evolving landscape of sustainable travel in Africa, focusing on community empowerment and regenerative tourism.

• Community is key: Emphasis on the importance of community involvement and collaboration.

• Beyond sustainability: Exploring how regenerative tourism can restore and enhance destinations.

• Walking the talk: The significance of certifications in building trust and authenticity.

Digital marketing masterclass with Andy Headington

Digital marketing expert Andy Headington shared strategies for maximising online presence in the African travel industry, covering the latest trends in paid advertising, SEO, and email marketing.

• Diversification: Importance of not relying solely on Google Ads.

• Email marketing power: Highlighting its effectiveness over social media.

• Visual content: Investing in high-quality images and video to create emotional connections.

Enhancing event connections and overcoming challenges

A panel and facilitated audience voting shared invaluable insights on how to make industry connections more effective at events and tackle common challenges.

Exhibitors’ advice for buyers:

• Preparation is key: Fill in the details beforehand so exhibitors can learn about you in advance.

• Effective communication: Be direct and honest about what you need and ask questions to guide the conversation.

• Engagement: Interact in sessions, don’t just sit and listen. This ensures exhibitors can provide what you need.

Buyers’ advice for exhibitors:

• Understand USPs: Clearly articulate your unique selling points and differentiate yourself from others.

• Tailored pitches: Ask buyers about their business needs and pitch accordingly to build a relationship within the limited meeting time.

• Information focus: Provide concise information on properties and avoid overwhelming with videos or lengthy presentations.

In addition, our event destination partners shared practical tips and highlights about Botswana, Sierra Leone, South Africa and Zambia.

Caught on camera

Check out our FLICKR ALBUM to see some of the special moments captured during the event. Spot yourself or a friend and feel free to download and share your favourite shots on social media with the hashtags #ExperienceAfrica2024 and #ThePlaceToConnect.

Social media highlights

You can also check out our social media handles to see if you were spotted on the show-floor and to catch up on what we shared during the event:

• Facebook: @ExperienceAfricaEvents

• Instagram: @experienceafricaevents

• LinkedIn: @experience-africa-events

Looking ahead to Experience Africa 2025

The excitement doesn’t stop here! We’re already planning for Experience Africa 2025 and would love for you to be a part of it. Register your interest for next year’s show HERE.

• Date: 23 to 25 June 2025

• Venue: 155 Bishopsgate, London

Thank you for your continued support and for being a vital part of our community. We look forward to seeing you next year at Experience Africa 2025.

Warm regards,

The Experience Africa Team

Experience Africa 2025 - The Place to Connect