Experience Africa Day 2: Unlocking the Power of AI and Tech for Smarter Tourism
The morning opened with a hands-on AI masterclass from futurist Pieter Geldenhuys — and it was all about putting ideas into motion. With support from Bev Hancock, delegates used their own AI tools to build value proposition canvases and instantly generate marketing content.
From defining brand identity to crafting audience-specific campaigns, this session showed just how practical AI can be when used with clear intent. As Pieter said, “When you define who you are, AI knows how to respond.”
The session didn’t just inspire — it equipped everyone with tools to apply immediately.
5 Things You Can Try from the AI Masterclass
- Build your Value Proposition Canvas
Tell your AI who your customer is, what they care about, and what sets you apart. - Turn it into a Press Release
Use your canvas to generate a ready-to-go media announcement. - Generate a Social Media Campaign
Ask your AI for five posts tailored to platforms like Instagram, Facebook, or LinkedIn. - Tailor for Different People
Use prompts that speak to different customer types — whether they want adventure, comfort, or something meaningful. - Use AI Tools Together
Mix Gemini for mapping, ChatGPT for writing, and ElevenLabs for voiceovers to create full campaigns fast.
AI and Tech in Travel: What You Need to Know from Experience Africa 2025
The AI and Technology session at Experience Africa 2025 was a practical look at how travel businesses are using smart tools to streamline work and strengthen client experiences — without replacing the human touch.
Panellists from Safari Portal, ResRequest and Boost Brands unpacked how AI is already behind the scenes: speeding up content creation, reducing admin, and helping teams make faster, more personalised decisions.
What You Need to Know:
- AI is already in your workflow — most travel tech uses it to improve speed and service.
- Efficiency is the entry point — teams are using it to cut manual work and focus on what matters.
- It doesn’t replace human connection — it frees you up to deliver it better.
- Personalisation just got easier — with tools surfacing guest data in smarter ways.
- AI is evolving fast — but the best results still depend on how you guide it.
The Event Everyone Waited For
The ATTA® Summer Party — powered by Headline Destination South African Tourism — was where the connections got real. After a full day of deal-making and trendspotting, this was the moment the industry let its hair down. Think spontaneous catch-ups, clinking glasses, and big ideas swapped between bites and beats.
If you weren’t there, you missed the buzz. Two days in, thousands of meetings done — and this is how Experience Africa keeps the momentum (and the conversations) going.
