ITB Berlin
Trade Shows
Attending trade shows has long been an important aspect of any tourism businesses marketing plan and while the way we all communicate has evolved over the years the ability to meet face to face in a focused environment remains vitally important.
ATTA® both takes part in, and partners with, a number of trade shows around the world and our supplier members either have the opportunity to take space on a shared ATTA® stand or are able to avail themselves of exclusive discounts to attend the shows. For our buyer members, priority registration and invitations are often available.
More information about the shows we take part in are available below.
OurAfrica.Travel | Online | February
About OurAfrica.Travel
OurAfrica.Travel is THE tried and trusted, completely virtual trade show that connects exhibitors from Africa and Indian Ocean Islands with buyers from around the world. In partnership with ATTA®, Wetu, The Africa Hub and Nightsbridge, the show delivers quality 20-minute one-on-one meetings, networking via a chat function and social event feed.
The show is inclusive, affordable and importantly, environmentally friendly if not carbon neutral.
Why Attend?
It is affordable, convenient, inclusive and accessible, appealing to those who might not travel to physical tradeshows and to those exhibitors who want to reach smaller companies, individuals and new markets. Participants have the ability to control who they meet, their own diary in their own time zone, with one-to-one, 20-minute virtual meetings on an easy to use platform.
Participants have 11 pre-show networking days, 5 show days, and 7 days post-show to collect all the relevant information they require after the show.
Participation Type
Virtual - from your own office / home, in your timezone.
Details
Where: Virtual, Online
Next Event: 17 – 21 February 2025
Daily Timings: 20 minute meetings, 24 hours a day
Costs - TBC
ITB Berlin | Berlin, Germany | March
About ITB Berlin
ITB Berlin is a global show with a focus on B2B customers for 2023. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. The ITB Berlin convention is the world’s largest travel industry event of its kind. In 2022 it took place as a virtual event on the brand’s website itb.com and registered 60,700 attendees from 125 countries who took part in more than 100 sessions featuring 223 speakers.
Why Attend?
ITB Berlin is a popular show which attracts not only a European but a global buyer audience. With a shift in focus to an exclusively B2B event in 2023, the show is set to be more focused for the attendees and provide a great opportunity to meet with key buyers.
Participation Type
ATTA® shared stand with desks available to members
Details
Where: Messe Berlin, Germany
Next Event: 4 – 6 March 2025
Daily Timings: 10:00 – 18:00
WTM Africa | Cape Town, South Africa | April
About WTM Africa
This is a B2B show, focusing on inbound travel to Africa and to a lesser extent, outbound travel to other destinations.
World Travel Market Africa delivers the leading global events for the travel industry. One of six shows in the WTM portfolio, WTM Africa was launched in 2014 under the Africa Travel Week umbrella to bring the benefits and opportunities of our global industry expertise to travel professionals in this region.
Why Attend?
East African suppliers find this a great opportunity to connect with Southern African based travel trade, along with international trade.
Participation Type
ATTA® shared stand with desks available to members
Details
Where: Cape Town, South Africa
Next Event: 9 - 11 April 2025
Daily Timings: 10:00 – 18:00
Indaba | Durban, South Africa | May
About Indaba
The largest pan-African inbound show, attracting global buyers who purchase across the market from budget to high-end. Africa’s Travel Indaba brings together a showcase of African tourism products and services for the international travel trade. Exhibitors in the DEC (Durban Exhibition Centre) include provincial authorities, provincial products and African Countries. In the ICC (International Convention Centre), exhibitor categories include accommodation, tour operators, game lodges, transport, online travel, luxury products, Hidden Gems, media publications and industry associations. Outdoor exhibitors include transport, camping and safari companies.
Why Attend?
Indaba is the most popular traditional trade show in the ATTA® event calendar and ATTA® is one of the largest private sector exhibitors at the show. Attracting suppliers from across Africa and the Indian Ocean Islands and buyers from around the world, Indaba really is an event to attend. Open to all sectors of the African and Indian Ocean tourism industry it is an inclusive event and provides great opportunities for every level of the industry to network, engage and do business. We really encourage all our members to attend and bring their teams along so that everyone is able to expand their network, educate themselves on what is happening across the industry and do business
Participation Type
ATTA® shared stand with desks available to members
Details
Where: Durban ICC
Next Event: 12 - 15 May, 2025
Daily Timings: 09:00 – 17:00
We Are Africa | Cape Town, South Africa | May
About We Are Africa (WAA)
We Are Africa is the world’s most vibrant gathering of luxury african travel brands, the finest buyers and top international press. With a shared mission to transform and rebrand african travel for the global luxury market, the We Are Africa tribe celebrate the continent’s diversity, unsurpassed beauty and incredible opportunity.
Why Attend?
The pre-scheduled appointment system gives you up to forty eight 20-minute meetings with industry-leading, African specialist buyers. You’ll also have the opportunity to meet top international and African travel editors passionate about covering the many unexpected and unique stories of Africa
Details
Where: Cape Town, South Africa
Next Event: 05 - 09 May 2025
Daily Timings: 10:00 – 18:00
If you would like more information on participation or would like to apply to exhibit, please let us know and we will facilitate an introduction at the exclusive ATTA® members rate
Experience Africa | London, UK | June
About Experience Africa
Experience Africa by ATTA® – the premiere platform for African travel trade – has been uniting suppliers from across the continent with active buyers from the UK, Europe, and other international destinations since 2018.
Why Attend?
Since its inaugural event, Experience Africa has become #ThePlaceToConnect as it offers strategic networking events and a market for buyers and sellers who want to add inspiring travel products to their portfolios.
Experience Africa 2025 will be held at 155 Bishopsgate, London, from 23-25 June, and will once again provide exhibitors and buyers with an opportunity to forge new partnerships, share insights, celebrate African tourism, and drive business growth.
The pioneering B2B platform continues to evolve, allowing unparallelled access to a global network of buyers keen to expand their Africa-focused travel offerings.
Participation Type
Desks available to members
Details
Where: London, United Kingdom
Next Event: 23 - 25 June 2025
Essence of Africa | Nairobi, Kenya | December
About Essence of Africa
Unlock Africa’s tourism potential and forge meaningful new partnerships through pre-scheduled meetings, evening networking events, insightful seminars and familiarisation trips.
Essence of Africa, curated by On Show Solutions and Experience Africa Events, is a private sector-led initiative focused on expanding the potential of tourism across Africa by bringing together the right global buyers and committed local sellers. We want the interactions between buyers and sellers to be engaging and to encourage long term partnerships that drive sustainable growth for tourism companies operating in the world of Africa travel.
A standout aspect of this all-Africa event will be familiarisation trips offered by exhibitors to their special part of Africa, to provide buyers first-hand experience of destinations and products across Africa. Experiencing the soul of our continent is the best way for buyers to match clients with unforgettable, authentic adventures.
Endorsed by the African Travel and Tourism Association (ATTA®)—the continent’s tourism authority for over three decades— this event marries ATTA®’s influential voice with On Show Solutions’ expansive global network. Designed to connect pre-qualified international buyers with African sellers, it leverages the reach of Africa Showcase, offering exhibitors unparalleled access to committed business partners.
Essence of Africa is underpinned by an esteemed advisory board of top leaders from the African tourism sector. With decades of collective experience, their strategic guidance shapes Essence of Africa as a dynamic platform for buyers and exhibitors to deliver maximum value for both buyers and sellers of African tourism products and services.
Why Attend?
- Direct access to pre-qualified buyers
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Up to 36 pre-scheduled appointments
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Global networking opportunities
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Educational seminars
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Exclusive familiarisation trips
Participation Type
Desks available to members
Details
Where: Nairobi, Kenya
When: TBC
PURE | Marrakech, Morocco | September
About PURE
PURE Life Experiences is the world’s leading experiential travel show and a community with the attitude, commitment and belief that travel can be more than just an industry. Experiential travel connects every industry in the world. It has the power to transform ourselves, our communities and the planet, which is why PURE is all about igniting the passion of experiential travel’s brightest minds and providing them with the relationships and inspiration to Change Worlds.
Why Attend?
PURE Life Experiences offers a pre-scheduled appointment system that provides up to forty-eight meetings. You will have access to a curated selection of the most inspiring and desirable suppliers, buyers, and international media in the high-end experiential travel industry for four days of unconventional networking. At PURE, every interaction leads to new business possibilities, helping to elevate our industry to new heights.
Details
Where: Marrakech, Morocco
When: 08 – 11 September 2025
If you would like more information on participation or would like to apply to exhibit, please let us know and we will facilitate an introduction at the exclusive ATTA® members rate
WTM London | London, UK | November
About WTM London
Recognised as the global meeting place for the travel trade; World Travel Market London is the leading global event for the travel industry to meet industry professionals and conduct business deals. Through its industry networks and unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities.
Why Attend?
WTM London provides a global marketplace in terms of both buyers and suppliers.
Participation Type
ATTA® shared stand with desks available to members
Details
Where: London, United Kingdom
Next Event: 5 – 7 November 2024
Daily Timings: 10:00 – 18:00
Costs - Members £3,995 + VAT
Non Members £4,495 + VAT
ATTA® will have a stand and we would welcome our members participation. Please sign up here
COTTM | Beijing, China | November
About COTTM
Universally acknowledged as the most professional travel fair in China, China Outbound Travel and Tourism Market (COTTM) is the event of choice for organisations and countries wanting to develop their business in the Chinese outbound market.
Why Attend?
To meet with and do business with Chinese tour operators sourcing outbound destinations and travel product for Chinese tourists.
Details
Where: National Agricultural Exhibition Center, Beijing
Next Event: 16-18 October 2024
Daily Timings: 10.00am-17.00pm (Wed-Thurs) 10.00am-16.00pm (Friday)
For more information Click Here
ITB China | Shanghai, China | May
About ITB China
ITB China is the leading B2B-exclusive trade show focused on the Chinese travel market. ITB China in Shanghai brings together top and hand-selected buyers from Greater China with industry professionals from all over the world. The exhibition provides various networking events and a unique state-of-the-art matchmaking system to maximize business opportunities for its participants. Coinciding with the travel fair, the ITB China Conference – China’s largest tourism conference – will take place, enabling knowledge transfer and updates on current trends throughout the three-day event.
Why Attend?
Connect with the leading travel market professionals in China. Network and meet with potential business partners in an electric and most productive atmosphere specifically designed to conduct business.
Details
Where: Shanghai World Expo Exhibition & Convention Center, Shanghai.
Next Event: 27 - 29 May 2025
Daily Timings: 08:30 a.m – 05:30 p.m.
For more information Click Here