ATTA® serves and supports businesses in Africa and the Indian Ocean Islands representing buyers and suppliers of tourism product across 31 African countries. With over 900 members, ATTA® acts as Pan-Africa’s largest network of tourism product covering not only accommodation, transport and travel specialists in Africa, but a formidable selection of tour operators, representation and PR companies worldwide promoting tourism to Africa.
ATTA® is a trusted platform for the dissemination of accurate and informative news from, and relating to, the African continent and Indian Ocean islands. ATTA® members are able to share their news through our channels and here you will learn about what is new and happening across the African continent and Indian Ocean islands.
Trade shows to networking events, webinars to online member training and more... ATTA® hosts a number of events providing members with the opportunity to connect with one another, do business and learn. To find out more see what is coming up next.
From tracking spoor and identifying animal calls to discovering insects, bush skills and the smaller wonders of the wilderness, the Kids@Mashatu Programme gives young travellers their own way into the African bush.
Beach & Safari Holidays debuts its Newest Canvas Glamping lodge, a vast wonder and jewel of Tanzania’s Northern Circuit, and a new way to experience Lake Manyara National Park.
Alex Walker’s Serian is putting renewed focus on Nkorombo, its five room bush camp on a bend of the Mara River in the Greater Mara, while holding current rates through to the end of 2028, giving the trade and guests a rare opportunity to plan ahead with price certainty.
Vamoos has launched The Rebooking Playbook, a free 12-page guide exploring practical strategies travel businesses can use to encourage repeat bookings and strengthen customer loyalty.
KwaZulu-Natal (KZN) recorded a 29% increase in tourist arrivals in July 2026, with approximately 33,500 visitors entering the province through ports of entry, up from nearly 26,000 in July 2025, according to Statistics SA.
The Kenya Tourism Board (KTB) has entered into a three-year partnership with British luxury lifestyle publication Tatler to profile and recognise hotels and restaurants setting the standard for hospitality excellence across Africa.
The list spotlights lesser-known destinations that are ready to welcome more visitors in 2027 and regions where travellers' presence can have an outsized positive impact.
South Africa and Saudi Arabia are strengthening tourism ties, with a particular focus on making Hajj and Umrah travel easier for South African pilgrims.
Uganda Wildlife Authority (UWA) and the Wildlife Conservation Society (WCS) have signed a 10-year Conservation Management Partnership (CMP) for the Ishasha Sector of Queen Elizabeth Protected Area.
The UK’s Foreign, Commonwealth & Development Office (FCDO) has issued an update to its travel advice for South Africa, with changes focused on safety information and the removal of previous flooding guidance.
This webinar is a practical guide to selling Zambia, designed to give travel advisors and tour operators a better understanding of what makes Zambia such a special and unique safari destination.
Join us for Vic Falls, Two Ways: Riverside Tranquility & Falls-Side Charm, as we take you on a journey through one of Africa’s most iconic destinations and showcase two distinctive ways for your clients to experience Vic Falls.
Join Group CEO Virginia Messina and Chris Mears for a special member webinar introducing ATTA®’s new tiered membership structure and explaining what it will mean for your company.
Ker & Downey is growing in Zambia with our expanding portfolio of camps and free-flying safari experiences, including the new Musesenji Camp in Lower Zambezi and our first in-country aircraft.
Essence of Africa is an International Buyers Forum bringing together Africa’s tourism suppliers and carefully selected global buyers in a curated, meeting-led format. Delivered by ATTA Group Events in collaboration with On Show Solutions, and hosted in rotating African destinations, it provides a powerful platform for meaningful connections and immersive destination engagement.
Join the ATTA® stand in a prime location, where global connections are made and business happens. Showcase your brand to thousands of qualified buyers and industry leaders in the world’s most influential travel marketplace.
Attracting over 150,000 global travel professionals, FITUR is the gateway to the Spanish & Latin American markets. Join ATTA® as an exhibitor at the show.
