Tools and Resources
Embrace Sustainability, Empower Change: As the African Travel and Tourism Association, we are committed to fostering a culture of sustainability that preserves the rich natural and cultural heritage of Africa for generations to come. By utilizing these resources, you are contributing to a more responsible and mindful travel industry—one that thrives while respecting the delicate balance of our ecosystems and the diverse communities we serve.
Embark on a journey of knowledge, action, and transformation. Explore our carefully curated selection of sustainability resources and take the first step towards shaping a brighter future for African travel and tourism.
By implementing these measures, the African tourism industry can become more sustainable, benefiting both the environment and local communities while providing an authentic and responsible travel experience for tourists.
WTM Africa’s Responsible Tourism Awards champion the best work in Responsible Tourism on the continent. Join our celebration of those devoted to sustainability and consistently generate positive influence and set exemplary standards. The primary goal of these awards is to unearth, acknowledge, and promote good practice. These prestigious awards demonstrate how businesses and destinations are fostering transformation and spearheading innovative initiatives centred around the welfare and sustainability of tourism.
Since 2014, the program has been supporting African countries in their transition towards sustainable development, supporting policymakers, business and non-state actors in making the switch to sustainable consumption and production practices that also generate growth, create decent jobs and reduce poverty. The programme has a wide range of stakeholders, including national and local government representatives, regional economic communities, other programmes under the European Union’s SWITCH to green initiative.
The programme is designed to support and contribute to the achievement of Sustainable Development Goals, specifically Goal 12 on responsible consumption and production in Africa and has been very active working with multi stakeholders in the tourism sector to support public-private partnerships and increase tourism certification schemes regionally by country. This has successfully already been implemented in Kenya and recently launched in Uganda.
Fairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries. As a leader in the global movement to make trade fair, Fairtrade supports and challenges businesses and governments while connecting farmers and workers with the people who buy their products.
By choosing Fairtrade, people can create change through their everyday actions.
Their mission is to use their ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with partners to transform the seafood market to a sustainable basis.
To support consumers in understanding their sustainable seafood options, SASSI provides a few easy-to-use tools that categorise seafood species according to a ‘traffic light’ system of red, orange and green. These tools include a credit card-sized pocket guide, a free app and a mobile SMS service, aptly named FishMS.
The Sustainable Agriculture Standard, along with its assurance and technology systems, are designed to deliver more value to the more than four million farmers and workers and thousands of businesses that use Rainforest Alliance certification to drive more sustainable agricultural production and responsible supply chains.
Their mission is to protect whales, dolphins, and porpoises through a connected community of people with expertise, capacity, and resources. The WCA was created with the explicit purpose of bringing together organisations and people to create an integrated model for cetacean conservation and protection.
Green Fins is a proven conservation management approach – implemented internationally by The Reef-World Foundation and the UN Environment Programme – which leads to a measurable reduction in the negative environmental impacts associated with marine tourism. It aims to protect coral reefs through environmentally friendly guidelines promoting sustainable diving and snorkelling. It provides the only internationally recognised environmental standards for marine tourism and its robust assessment system measures compliance.
Every Child Protected Against Trafficking is a leading children's rights organisation working to protect children from trafficking and transnational exploitation. We support children everywhere to uphold their rights and to live a life free from abuse and exploitation.
The Code (short for The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism) is a multi-stakeholder initiative with the mission to provide awareness, tools and support to the travel and tourism industry to prevent the sexual exploitation of children. The Code is a voluntary set of criteria that members commit to, to keep children safe.
UNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive and fulfill their potential, from early childhood through adolescence.
The World Tourism Association for Culture and Heritage (WTACH) is the global authority on the protection and preservations of cultural heritage assets through the development of responsible, sustainable and ethical tourism practices and policies.
As a globally recognised and respected NGO we bring together public, private, community-based and specialist academic sector organisations to assist Governments, Donors, Destinations and the Tourism sector as a whole, achieve their long-term goals and objectives whilst minimising the risks associated with inadequate or ineffective Cultural Heritage Tourism (CHT) planning.
Sustainable Brands is a community of thought leaders and innovators who are working to create a more sustainable future. Their website is full of articles, webinars, and other resources to help individuals and businesses learn about sustainable practices and how to implement them.
GreenBiz is a media company focused on sustainable business practices. Their website features articles, podcasts, and other resources on a wide range of sustainability-related topics, from renewable energy to circular economy.
The Climate Reality Project is a non-profit organization founded by former Vice President Al Gore. Their website is a great resource for learning about climate change and what we can do to mitigate its effects.
Project Drawdown is the world’s leading resource for climate solutions. From individual action to international finance and beyond, Project Drawdown is accelerating the adoption of climate solutions around the world in partnership with corporate leaders, investors, philanthropists, policymakers, educators, community change makers, and more.
By visiting these websites and others like them, you can stay informed and educated on sustainability, and work towards creating a more sustainable future for ourselves and generations to come.
- Wanderlust – How to Travel Guilt Free: Essential Tips for Ethical Travellers By Hazel Plush/Wanderlust
- The Responsible Traveller By Karen Edwards
- Sustainable Travel – The Essential Guide to Positive-Impact Adventures By Holly Tuppen
- The Flightless Traveller By Emma Gregg
- Zero Altitude By Helen Coffey
Visit Water Bear for great resources – quick videos and documentaries worth your time for great insight
- Think Dirty
- Green Travel Choice
- Good on You
- LiveGreen Daily
- My Little Plastic Footprint
- Happy Cow