Experience Africa by ATTA® – the premiere platform for African travel trade – has been uniting suppliers from across the continent with active buyers from the UK, Europe, and other international destinations since 2018.
ATTA® holds and takes part in a number of events throughout the year, both physically and digitally.
ATTA® members have the opportunity to participate in various trade events throughout the year, both physically and digitally. Amongst others, these include tradeshows, networking events, roadshows and dinners in various locations.
Our members can often participate at a favourable rate on the ATTA® pavillion or in partnership with ATTA®. Further advantages of both include the hassle-free organisation, networking opportunities and being part of a community in which you can do business and share ideas and challenges to find favourable solutions.
Interested in joining us for an upcoming show or event?
Join us for an inspiring webinar with the founder of Seas4Life and Ocean Sole, sharing 25 years of ocean conservation experience from Kiunga Marine National Reserve to global stages, and how business and science unite to protect our Blue Heart.
Whether you’re considering applying, returning after a break, or already confirmed for 2026, this session will give you a clear overview of what to expect from Experience Africa in London (22–24 June 2026).
Join us for an exclusive webinar and discover how Songa Africa curates bespoke, high-end journeys across Rwanda — where luxury is personal, experiences are immersive, and every detail is flawlessly designed.
Join us for an inspiring webinar, “Discover Africa’s Newest Destination: Angola,” which unveils Angola as one of Africa’s most exciting emerging destinations.
Join the ATTA Stand at ITB Berlin 2026 (3–5 March, Hall 20) and showcase your brand alongside Africa’s leading tourism professionals at one of the world’s most influential travel trade shows. Limited spaces available on a first-come, first-served basis.
WTM Africa embarks on a journey to showcase the untapped potential, celebrate the richness of its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.
Africa’s Travel Indaba is Africa’s leading inbound travel trade show, connecting tourism businesses with influential international buyers who actively contract African product. Held annually in Durban, it provides a powerful platform to build relationships and generate new business with key global partners.
Experience Africa is the UK’s leading B2B trade event dedicated to African tourism, bringing together tourism boards, DMCs, lodges and specialist suppliers with carefully selected international buyers. Through pre-scheduled meetings and high-quality networking, it delivers meaningful connections and real business opportunities across the African travel industry.
Essence of Africa is an International Buyers Forum bringing together Africa’s tourism suppliers and carefully selected global buyers in a curated, meeting-led format. Delivered by ATTA Group Events in collaboration with On Show Solutions, and hosted in rotating African destinations, it provides a powerful platform for meaningful connections and immersive destination engagement.
