Africa's Travel Indaba 2026

Africa's Travel Indaba 2026

Africa’s Travel Indaba is Africa’s leading inbound travel trade show, bringing together a powerful showcase of African and Indian Ocean tourism products with influential global buyers who contract business across every segment of the market, from specialist operators through to luxury travel designers.

ATTA® plays a central role at Africa’s Travel Indaba, delivering a high-profile pavilion that brings together a carefully curated group of African tourism businesses under one trusted and recognised brand. The ATTA® stand has become a well-established focal point on the show floor - known for its professional environment, strong exhibitor community, and consistent delivery of meaningful commercial engagement.

Year on year, leading African tourism brands choose to exhibit as part of the ATTA® pavilion, recognising the value of exhibiting alongside a respected industry association and benefiting from the collaborative environment and professional platform it provides.

Our pavilion offers exhibitors a proven opportunity to connect with high-quality international buyers, strengthen existing relationships, and generate new business. The stand creates a vibrant and welcoming space that supports productive meetings and valuable networking throughout the event.

Taking place in Durban from 11–14 May 2026, with BON Day on 11 May and trade meetings running from 12–14 May, Africa’s Travel Indaba remains a cornerstone event in the global African tourism calendar. ATTA® is proud to support exhibitors through our professionally managed shared pavilion, designed to maximise your visibility, simplify your participation, and allow you to focus entirely on building meaningful commercial relationships.

From stand design and logistics through to on-site support, the ATTA team manages every detail - ensuring a seamless and highly effective exhibiting experience.

Why exhibit with ATTA® at Africa’s Travel Indaba

• A trusted and recognised presence
  Exhibiting under the ATTA® brand places your business within one of the most established and respected pavilions at Africa’s Travel Indaba. Buyers actively seek out the ATTA® stand, recognising it as a hub of credible, high-quality African tourism businesses.
• Stronger visibility and buyer engagement
  The ATTA® pavilion is designed to create a professional, welcoming environment that encourages productive meetings and meaningful conversations. Its prominent positioning and strong reputation help drive consistent buyer traffic throughout the show.
• Be part of a powerful exhibitor community
  Exhibiting alongside a carefully curated group of African tourism businesses enhances your credibility and creates opportunities for collaboration, partnership, and shared visibility within the global travel trade
• Seamless and professionally managed experience
  Our experienced events team manages all stand design, logistics, and coordination, ensuring a smooth and stress-free exhibiting experience from booking through to on-site delivery.
• Focus on business, not logistics
  With the operational details handled by ATTA®, you can concentrate fully on what matters most - meeting buyers, strengthening relationships, and generating new commercial opportunities.

Accommodation at Africa's Travel Indaba

To support members attending Africa’s Travel Indaba, ATTA® has secured a dedicated block of rooms in Durban, available exclusively to ATTA® members.

The hotel is well located and provides a comfortable and convenient base for the event. Official Africa’s Travel Indaba shuttle services operate between the hotel and the Inkosi Albert Luthuli International Convention Centre (ICC), ensuring reliable transport throughout the show.

This allocation is open to all members, whether exhibiting on the ATTA® stand or participating independently. Booking for the room block will be opening shortly, with further details and preferential rates to be shared soon.

Sponsors

Please contact us for more information on sponsorship opportunities