About Experience Africa
Experience Africa by ATTA® – the premiere platform for African travel trade – has been uniting suppliers from across the continent with active buyers from the UK, Europe, and other international destinations since 2018.
Since its inaugural event, Experience Africa has become #ThePlaceToConnect as it offers strategic networking events and a market for buyers and sellers who want to add inspiring travel products to their portfolios.
Experience Africa 2025 will be held at 155 Bishopsgate, London, from 23-25 June, and will once again provide exhibitors and buyers with an opportunity to forge new partnerships, share insights, celebrate African tourism, and drive business growth.
The pioneering B2B platform continues to evolve, allowing unparallelled access to a global network of buyers keen to expand their Africa-focused travel offerings.
Why Experience Africa?
Experience Africa showcases a refreshingly wide range of insipring African tourism product and enticingly curated experiences. As a B2B meeting driven event Experience Africa delivers a meaninful diary of appointments over the course of three days to all of those attending. Layered on top of this are engaging content, discussions on hot industury topics, destination training sessions and enjoyable networking sessions.
Where is Experience Africa?
For 2025, Experience Africa will be returning to the City of London and the wonderful 155 Bishopsgate. The venue's fantastic facilities provide a fantastic space in which to hold the show. Conveniently located with excellent transport links and nearby hotels.
When is Experience Africa?
23 - 25 June 2025
Registration Open 0800 (Monday 23 June) / 0830 (Tuesday 24 June & Wednesday 25 June)
Daily Program 0900 - 1730
Evening Events From 1730 Daily