The African Travel & Tourism Association (ATTA®) is a member-driven trade association that promotes travel and tourism to Africa and Indian Ocean Islands from all corners of the world. Recognised as the Voice of African and Indian Ocean Islands Tourism, ATTA® serves and supports businesses in Africa and the Indian Ocean Islands representing buyers and suppliers of tourism product across 31 African and Indian Ocean countries.

With over 761 members, ATTA® acts as Pan-Africa and Indian Ocean Islands' largest network of tourism product covering not only accommodation, transport and travel specialists in Africa and the Indian Ocean Islands, but a formidable selection of tour operators, representation and PR companies worldwide promoting tourism to Africa and the Indian Ocean Islands.

Member Benefits


ATTA Advisors ATTA Advisors

Dedicated advisors are available, with specialist knowledge in their fields, to members when required. Advice is initially free to members and then charged by arrangement according to requirement.

  • Medical 
  • Legal UK and Africa
  • Crisis Management & Insurance
  • Human Resources
  • Social Media

Webinars Webinars

ATTA® Webinars provide all supplier members the opportunity to host a webinar with the full support of the ATTA® HQ team. The webinars are a fantastic way share in-depth destination and product knowledge, providing real time training for fellow members, operators, agents and home workers without leaving their office. 

The webinars are currently held on a Wednesday at 1000 (UK) or a Thursday at 1400 (UK) 

ATTA® members and our wider database of contacts are invited to attend the webinars and we regularly have over 150 people register to attend. Each webinar is recorded and shared with those who registered. The recording is also posted in the ATTA® webinar library for members to refer to at their leisure.

The webinar library is a valuable resource to learn about new and existing destinations and products from across the African continent and Indian Ocean Islands.


Trade Shows Trade Shows

Attending trade shows has long been an important aspect of any tourism businesses marketing plan and while the way we all communicate has evolved over the years the ability to meet face to face in a focused environment remains vitally important.

ATTA® both takes part in, and partners with, a number of trade shows around the world and our supplier members either have the opportunity to take space on a shared ATTA® stand or are able to avail themselves of exclusive discounts to attend the shows. For our buyer members, priority registration and invitations are often available.

For more information on upcoming trade shows and events please refer to our Trade Shows page.

Trade Dinners Trade Dinners

The dinners create a platform where our members can promote their products directly to the trade. The evenings are relaxed and informal but also extremely beneficial to both our members and our trade guests. The feedback we have received from our trade guests has been extremely positive. 


Sustainability Toolkit Sustainability Toolkit

ATTA has developed a charter for sustainable tourism which we encourage our members to sign up to. 

Alongside the charter we have a members toolkit which:

  1. Helps members to become certified for sustainability
  2. Provides useful sources of information for tourism sustainability
  3. Provides guidance on sustainability training and advice

Roadshows Roadshows

Operated in conjunction with our roadshow partners, Africa Showcase, ATTA® members are able to access preferential rates at roadshows around the world. These roadshows aim to provide:

  • Group Travel Arrangements
  • Direct Access to the relevant source market
  • An enjoyable and productive time on the road
  • Pre-qualified buyers in each city
  • Post show reports
  • Market insights, trends and projections
  • Pre-Show Marketing & Media awareness
  • A real buyer database with tangible contacts
  • Social Media Exposure 

For more details on upcoming roadshows please visit our dedicated Roadshow page

News Distribution News Distribution

ATTA® News

A major role of this association is to channel information and breaking news to our membership and the travel trade at large. This service enables members globally to keep abreast of the rapidly changing affairs of tourism in Africa and the Indian Ocean Islands. Alerts are distributed via emails in three ways according to priority:

  • Daily (low priority) - one summary every single day of all ATTA® news, member-specific news, job advertisements, new member introductions and other member’s announcements. And, all members' news is shared in a weekly digest to ATTA®’s media database.
  • Urgent (High Priority) - news will be sent separately and marked for your urgent attention, usually about emergencies in Africa and/or the Indian Ocean Islands
  • Memos - sent separately and contain briefings or more important information. These include invitations to networking events, webinars, training and so on, along with the opportunity to exhibit at various trade shows and sponsorship opportunities.

News from our Members

Members are able to submit news they want to communicate to the membership community and our extensive travel trade database through their dashboard. This is sent out on a daily basis and is a well loved and used tool - the first email to see in the morning.

A summary of news from our members is distributed on a weekly basis to all our media contacts.

Networking Events Networking Events

We hold networking events throughout the year in a number of locations and these are a great opportunity for our members to get together in a more relaxed and social environment. Our networking events are not only held at the key trade shows where we provide our members the opportunity of exhibit under the ATTA® banner, but also at other trade shows with whom we partner and independently where we can.

In a typical year we would hold the following events:

Annual Networking Events
Month Location Show
January London Destinations
February Zanzibar Z- Summit
March Berlin ITB Berlin
April Cape Town WTM Africa
May Durban Indaba
June Arusha KiliFair
June London Experience Africa
October Nairobi MKTE
November London WTM London

Additionally, we regularly hold events, aside from the above trade show related events in Africa and the UK at times when we are able to bring locally based members together.

At all ATTA® networking events partnership opportunities are available to showcase your product, brand or venue so if you would like to look at partnering with ATTA® or being the venue to host our next networking event please get in touch with the team.

Pre-registration for our networking events is required and a small fee is payable to contribute towards the event costs and to help manage numbers and catering accurately.

To see our upcoming networking events and more, please visit our Events Page


Member Training Member Training

ATTA® organises various training courses, exclusively for member companies held by accredited facilitators, with the aim of providing the opportunity for any staff member of a member company to increase their skills and knowledge in a specific field and ultimately, grow the business.

This is about personal development and not about product knowledge which is carried out via our Webinars.

The list of course topics in the past have ranged from SEO optimisation, copywriting and social media, to risk management and how to use your data more effectively. We aim to have something for those in marketing/PR, HR, finance, sales and anyone else in your company who would like to up-skill.
And, if we don't feature a course you're interested in, please let us know at [email protected] and we'll look into it.

Please note: All of our courses have limited numbers to ensure our course leaders and participants can effectively interact with each other. Should we not reach our minimum number of participants we will postpone to another date when more people are available.


Professional Partners Professional Partners

Our Professional Partners provide our members with a variety of expert services that can add real value to member's businesses operating in the African and Indian Ocean travel & tourism industry, such as photographers, graphic designers, business management software solutions, global payment solutions, hospitality software, HR systems and legal advice to insurances.

Our Professional Partners aim to provide ATTA members with preferential rates where possible.

If the service you are looking for is not found within our current partners, please ask on The Waterhole or send us an e-mail on [email protected].

Services include:

  • Business Management Software | Crisis Management Support and Training | Financial Protection & Global Payment Solutions | Hospitality & Travel Software Solutions | Travel Software Integration | Supplier Solutions 
  • Medical Advice | HR | Recruitment | Telecoms
  • Insurance | Legal | Travel Apps | Graphic Design
  • Retail | Photography
  • Travel Specialist Accountants

*Please note:

  • Depending on where your company is located will determine which companies can / cannot support your business due to legal and insurance regulations.
  • ATTA will look to engage up to three companies from each sector as Professional Partners, and perhaps more, if the members require further choice in the marketplace.
  • Members are not obliged to work exclusively with these Professional Partners, but they have come to us through members' recommendation. 

Jobs Board Jobs Board

ATTA® provides the medium to distribute job opportuinities to a qualified network of African and Indian Ocean Island tourism professionals, making it more likely for the advertiser to secure high quality staff than other recruitment platforms.

Our initial target audience is the member’s database containing over 2500 email addresses, the buyers, and suppliers of African and Indian Ocean Island product.

Our newsletter is rapidly spread by word of mouth and email globally throughout our industry, and the post is made public on our Jobs Board page. There is a nominal fee for this service.

ATTA were extremely helpful when we asked if we could advertise a job vacancy with them. The ad was posted quickly and had a far-reach as it featured prominently in the bulletin. We had a great response and it didn't even cost anything as our first listing was free! Thank you for your help!

Julian Carter Manning

Yellow Zebra