Membership FAQs

These are the questions we hear most often. If yours isn't here, email us at [email protected]

 About membership

What is ATTA® and who is it for?

ATTA® is the pan-Africa travel industry membership association, founded in 1993. We connect over 900 businesses across 31 African countries with the global travel trade — from outbound tour operators and African lodges to PR agencies, tourism boards, and conservation projects.

Which band is right for my organisation?

Your band is determined by what your organisation does:

  • Band A — outbound buyers: tour operators, travel agents, retailers based outside Africa
  • Band B — African suppliers: hotels, lodges, airlines, inbound operators, DMCs
  • Band D — community & conservation projects aligned with sustainable tourism
  • Band E — tourism boards and African tourism organisations
  • Band F — PR, representation, and marketing companies (two tiers by size)

Not sure? Email [email protected] and we'll point you in the right direction.

What happened to Band C?

The Band C Media Membership was discontinued in 2025. Former Band C members now belong to the ATTA® Media Network. Visit atta.travel/media for details.

Fees & payment

How much does membership cost?

Current annual fees are shown below. Fees for Band B, D, E, and F also include a one-off joining fee on first application.

Band

Member type

Annual fee

Joining fee

Band A – Buyer

Tour operators, travel agents, retailers

£150 p.a.

None

Band B – Supplier

Hotels, lodges, airlines, inbound operators, DMCs

£515 p.a.

£300

Band D – Community

Tourism community projects & charities

£25 p.a.

£25*

Band E – Tourism partner

Tourism boards & organisations

£415 p.a.

£300

Band F Tier 1 – Rep

Boutique representation / PR companies

£150 p.a.

£50

Band F Tier 2 – Multi-service

Full-service representation & marketing agencies

£515 p.a.

£300

* Band D joining fee waived if project is linked to an existing Band A or B member.

When does my membership year run from?

Our financial year runs from 1 October to 30 September. If you join partway through the year, your fee is calculated on a pro-rata basis—so you only pay for the remaining months. For example, joining in April means you’ll pay roughly half of the annual fee. Your first full renewal will then be due in October.

What is the refund policy?

If ATTA® declines your application for any reason, all fees paid will be refunded in full within 14 working days. Joining fees are non-refundable in all circumstances.

Applying

How do I apply?

Everything is online at atta.travel/membership. You’ll need to create an account, enter your business details, and provide the required proposers and trade association information. The process takes around 10 minutes, and most applications are reviewed within 5–10 working days.

What is a proposer?

You will need to provide details of 2 existing ATTA® members you currently work with or know well in the industry to support your application. Both individuals must be a director or principal of the ATTA® member company.

What if my application is declined?

If we can't approve your application, we'll let you know by email. Any fees paid will be refunded in full. Please note that joining fees are non-refundable in all circumstances. You're welcome to reapply once any concerns have been addressed.

Managing your membership

How do I renew?

Renewal invoices will be issued in September and emailed to the primary contact directly from our accounting system - The African Travel & Tourism Association: [email protected]

Can I change my membership band?

Yes — if your business changes and a different band becomes more appropriate, contact [email protected]. Any difference in fees will be adjusted on a pro-rata basis, but only if the new fees are higher.

How do I cancel?

Email [email protected]. Cancellation takes effect at the end of your current membership year. Fees already paid are non-refundable.