ATTA® for Action Awards

02 April 2025 - We are proud to announce that the ATTA® for Action Awards are back for their second year – continuing to honour organisations across Africa’s travel and tourism sector who are leading with purpose, innovation and measurable impact.

Following the resounding success of the 2024 launch – which welcomed over 90 entries –the 2025 programme continues to celebrate initiatives aligned with our eight ATTA® for Action pillars, inspired by the UN Sustainable Development Goals. These awards are open to organisations across the travel value chain, from accommodation providers and activity suppliers to non-profits and international buyers.

Award winners will be announced and celebrated during a special ceremony on 23 June 2025 at Experience Africa, our flagship annual trade event.

This year, we’re also excited to introduce two new awards that reflect evolving industry priorities.

Organisations may enter up to two categories:

Core Award Categories:

  • ATTA® Purpose & People Award
    Recognises exceptional leadership in delivering tangible benefits to local communities while preserving cultural heritage.
  • ATTA® Earthkeepers Award
    Honours ethical wildlife experiences and innovative conservation models protecting ecosystems at risk.
  • ATTA® Eco-Innovation Award
    Highlights adoption of technologies or practices that reduce environmental footprints or mitigate climate change effects.
  • ATTA® Zero Waste Trailblazer Award
    Celebrates sustainable food systems within hospitality, including local sourcing, water-saving methods and waste reduction strategies.
  • ATTA® Community Upliftment Award
    Focuses on projects creating long-term social value through education access, health services or inclusive employment pathways.
  • ATTA® Marine Impact Award
    Spotlights efforts safeguarding marine biodiversity along Africa's coastlines through restoration or policy advocacy work.
  • ATTA® Collaborative Impact Award
    Recognises partnerships between public/private/non-profit sectors working collectively toward shared sustainability goals.
  • ATTA® Traveller Education & Awareness Award Applauds programmes throughout the travel journey that through storytelling or experiential learning supports visitors in adopting responsible behaviours.

New This Year:

  • ATTA® Media Voice for Action Award
    Rewards journalists or creators using compelling storytelling rooted in ethics and accuracy to inspire conscious travel decisions about Africa.
  • ATTA® Emerging Changemaker Award
    Celebrates small businesses or non-profits launching early-stage projects already demonstrating potential for transformative impact.

Enter now at: awards.atta.travel
Submission deadline: 5 May 2025

For any questions or further information, please contact: [email protected]

We are grateful to our carefully selected panel of respected judges, each a leader in responsible tourism, who will oversee a transparent and rigorous evaluation process.

Participating in the ATTA® for Action Awards is more than an accolade - it’s a powerful opportunity to demonstrate how your business or organisation is driving positive change.

We look forward to celebrating your work - and shining a global spotlight on your impact.