ATTA® - The African Travel and Tourism Association

The Africa In the Air White Paper Launched at ITB Berlin

The Africa In the Air White Paper Launches at ITB Berlin

We are delighted to welcome on board 27 new members to the ATTA® family. Read on for more information as to who has joined.

ATTA® – The African Travel & Tourism Association – has published its 2026 Travel Trends report, revealing that cultural immersion, heritage storytelling, conservation-led experiences and slower, more meaningful journeys are shaping demand for Africa among global leisure travellers.

Berlin, Germany – ATTA® – The African Travel & Tourism Association, exhibiting in Hall 20, Stand 105 – at the heart of the Africa section - will host 46 African organisations representing a wide diversity of African travel and tourism from leading DMCs, tour operators and safari lodges to boutique hotels, aviation specialists and tourism service providers from across the continent.

A journalist is after the very best luxury late deals for long-haul sectors, available for the next month or so.