ATTA® - The African Travel and Tourism Association

We have been delighted to welcome on board 20 new members to the ATTA® family. Read on for more information as to who has joined.

The African Travel and Tourism Association (ATTA®) is proud to announce the appointment of Pule Cornei Mmola as its new Memberships and Marketing Executive.

We have been delighted to welcome on board 15 new members to the ATTA® family. Read on for more information as to who has joined.

The final day of Experience Africa 2025 shifted focus from inspiration to preparation — zeroing in on what it really takes to build a resilient travel business.

The morning opened with a hands-on AI masterclass from futurist Pieter Geldenhuys — and it was all about putting ideas into motion.

Now in their second year, the ATTA® for Action Awards received an overwhelming response, reflecting the growing momentum behind sustainable tourism initiatives across the continent.

We have been delighted to welcome on board 19 new members to the ATTA® family. Read on for more information as to who has joined.

This knowledge gap isn't unique to Africa—it's a global challenge. In a region where tourism is dominated by small businesses with limited resources

In Uganda, a lodge owner uses AI to craft vivid wildlife descriptions in five languages. In South Africa, a tour operator generates personalised itineraries for diverse travellers in minutes.

We have been delighted to welcome on board 9 new members to the ATTA® family. Read on for more information as to who has joined.