ATTA® - The African Travel and Tourism Association

A recent survey by ATTA® has uncovered a striking trend: AI adoption in African tourism isn't being driven by IT departments—it's coming directly from the C-suite.

Cape Town: What an unforgettable week in Cape Town! WTM Africa 2025 marked its largest edition in the event’s 11-year history – and ATTA® was proud to be at the heart of it all.

CAPE TOWN, 11 April 2025: The African Travel & Tourism Association (ATTA®) is proud to announce a strategic two-year organizational partnership with the International LGBTQ+ Travel Association (IGLTA), strengthening connections between African tourism and the global LGBTQ+ travel community.

ATTA®’s research reveals six emerging travel sectors poised to transform Africa's tourism landscape

There are few experiences as profoundly humbling as standing beneath a canopy of stars, untouched by artificial light.

We have been delighted to welcome on board 16 new members to the ATTA® family. Read on for more information as to who has joined.

Sitting at a unique intersection of countryside, community, culture, farming and sustainable development, rural tourism connects travellers to the land – and the people who sustain it....

London: ATTA® Events (The African Travel and Tourism Association) has expanded their events team, with Angie Fuller accepting the role of Engagement Manager, effective immediately.