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With mountain biking a sport growing in global popularity, this is an exciting drawcard for the African travel market – and another way for adventurers from around the world to experience the continent. Having cycled the Nsefu Sector in Zambia on an expedition-testing mission, founder of The Safari Store – Steve Adams – is no stranger to the myriad challenges and joys associated with biking in Africa. Out of his enduring passion for cycling, the design for safari-styled pannier bags was borne.

We are pleased to announce that eight brand new custom built 4x4 game viewing vehicles are now operational at Elewana Sand River Masai Mara and two have just arrived at Elewana Kifaru House. The spacious and custom built Toyota Landcruiser have been exclusively designed for the Elewana Collection with the following unique features;

Lighter, brighter and easier to use than ever before: An easy to use and informative Experiences page, detailing our included Signature Experiences, Additional Experiences and Independent Excursions for all guests at Sundy Praia and Roça Sundy.

- Cut-above camp-living in the Ngorongoro Crater’s enchanting highland scenery - Right at the edge of this UNESCO World Heritage Site, Sanctuary Ngorongoro Crater Camp and its brand-new safari tents sit amongst the region’s striking acacia trees. Facing south into the fernlike crown of the forest's canopy, the camp has a unique perspective on the wow-inducing extinct-volcano landscape.

It's a busy few months ahead for the Africa travel industry, with registrations now open for several major trade shows. Here are some of the most notable events

To mark World Rhino Day, Four Seasons Safari Lodge Serengeti has announced a new long-term funding commitment to the Frankfurt Zoological Society’s Rhino Conservation Project in the Serengeti National Park, which supports a number of mobile anti-poaching units operated by Tanzania National Parks to safeguard the critically endangered species.

The month of September was a unique and exciting one for the communities in the Dete area, on the border of Hwange National Park in Zimbabwe. Conservation Music, an organization dedicated to environmental music production workshops stayed at Mambanje Primary School to learn and co-produce a song and music video about the community based conservation challenges, ethos and efforts in the area.

Madagascar: Madagascar, with a coastline of more than 6,000 kilometers, is an island off the east coast of Africa that doesn’t frequently cross the minds of surfers across the globe who journey looking for waves.

Samara Private Game Reserve, home of the Tracker Academy, is proud to celebrate the Academy’s tenth anniversary this month. Alex van den Heever, General Manager of the Tracker Academy, says that the NGO – which falls under the banner of the South African College for Tourism and is funded by the Peace Parks Foundation – was established at Samara Private Game Reserve in 2010, with just eight students, thanks to the generosity of Mrs Gaynor Rupert.

This March, our new CEO Gary Segal is off on a European Sales 'Safari'. First stop is ITB Berlin from the 7th - 9th March in Hall 20 / Stand 121 where Liz and Stefano will join Gary to share all of the exciting developments that we have planned. After that, Gary is off to the UK from the 12th - 16th March for a few office visits and product training.

South Africa: The Endangered Wildlife Trust’s Lowveld Birds of Prey team had a remarkable encounter in the Timbavati Private Nature Reserve recently.

A fitness room has been built at Victoria Falls Safari Lodge, offering guests an unrivalled view of bushveld to the horizon, with the opportunity to spot wildlife at the onsite waterhole during their work out. Wildlife frequenting the waterhole at Victoria Falls Safari Lodge includes elephant, buffalo and kudu, and occasionally lion – last week a lioness thrilled guests when she spent most of the day there. While bushbuck and warthog may be seen wandering past the window of the fitness room.

From innovative luggage and bags to clothing in specially-developed technical fabrics for African conditions, The Safari Store is home to the essentials. As part of our service to our clients and partners, our industry-leading packing list generates a travel checklist for every safari-goer. Specialist supplier of clothing, luggage, and apparel to the safari and adventure travel market for more than ten years, The Safari Store is driven by one key motivator: providing gear for the best expe…

We are offering a brief look into our landscapes, game, properties and experiences across Zambia, Malawi and Zimbabwe via short clips.These have been produced by award-winning documentary-makers, Will and Lianne Steenkamp, producers of the much-loved Safari Diaries. Enjoy the scenic tours and be inspired: