Tanzania Targets More Tourists From Non-Traditional Markets
Through diversification of tourist visiting sites and searching for new markets, Tanzania is targeting to intensify its tourism marketing in new tourist sources in South America, the Middle East, Asia, and Africa other than the traditional European and the United States markets.
The Chinese tourist market is on top among other Asian markets which Tanzania is struggling to attract.
Diversification of tourist visiting sites is currently the strategy which Tanzania is focusing on through the opening of lesser-known areas on the coast and in the southern and western areas which are rich with historical and wildlife resources.
Marketing of Tanzania’s tourism would mostly be directed to capture new non-traditional markets including China, South Korea, Brazil, Qatar, Oman, and other African states.
Tanzania aims to attract 5 million tourists from next year to gain about US$6 billion against the current 2 million tourists who spent about US$3.6 billion as of the end of March of this year.
Source: ETN
