SADC immigration officers complete tourism service training

The Southern African Development Community (SADC) recently conducted a first-of-its-kind Train the Trainer Tourism Customer Service Workshop in Johannesburg, South Africa. Over 40 immigration officials from 11 SADC member states participated in the programme designed to improve their customer service skills and create a more welcoming experience for tourists visiting the region.

This initiative goes beyond paperwork, focusing on cultural sensitivity, effective communication, and creating a welcoming atmosphere for travellers. The programme reflects SADC's commitment to the human element of tourism, recognising the crucial role immigration officials play in shaping a visitor's first impression.

It also highlights a unique approach to boosting tourism in Southern Africa. By investing in the skills and attitudes of immigration officials, SADC aims to create a more hospitable environment for visitors, fostering positive memories and encouraging return visits.

Participants, equipped with new skills, will train their colleagues, creating a long-lasting impact on border post interactions across the region. Improved customer service has the potential to significantly enhance tourist satisfaction, leading to increased economic benefits for all SADC countries.

Source: Official Press Release