Building on the success of 2023, Experience Africa 2024 returns July 1-3, in a new central London venue. As the leading B2B platform connecting African suppliers and relevant UK and European buyers, the show facilitates meaningful conversations to drive business success.

Gain exposure and connectivity to key markets looking to expand their African offerings through 42 pre-scheduled appointments and abundant networking over 3 days.

The countdown begins to #ThePlaceToConnect in African tourism. Apply now to exhibit your inspiring Africa product to motivated buyers.

Why attend?

Connect with buyers from the UK, Europe and beyond looking to expand their Africa offerings. Pre-scheduled appointments and networking events facilitate meaningful conversations to drive business opportunities.

Who will I meet with?

Access up to 42 meeting slots over 3 days with decision-makers from key markets looking to enhance their travel offer. Our buyers represent a wide spectrum of the travel industry, including tour operators, travel agencies, and MICE professionals from the UK, Europe, and beyond, all seeking to partner with suppliers like you. Networking coffee breaks, lunches and evening social events round out the days, while a special highlight on Monday 1 July will see us host our new ATTA® Awards.

Early Booking

Our Early Booking package is sold out. Register now for our Standard Rate package, with additional badges available for your team members.


ATTA® Members
Non Members
Early Booking


£3,250 + VAT £3,650 + VAT
Standard Rate


£3,575 + VAT £4,015 + VAT


  • Early Booking rate applicable to the first 80 applicants
  • Additional badges available at £600 + VAT
  • VAT @ 20% Applicable to all companies domiciled in the UK

How do I apply?

Submit your exhibitor application through our website by clicking on the “Apply to Exhibit at Experience Africa 2024” button below and completing the form.

We welcome market-ready suppliers from across Africa, eager to connect with buyers from the UK, Europe and beyond. Spaces are limited.

Join the waitlist by clicking the link below:

What next?

Once your application is approved, we'll guide you through setting up your profile and our appointment scheduling tool. Keep a look out for our email communications for news, logistics update and thought leadership all about tourism to Africa.