Building on the successes of the 2023 show, Experience Africa by ATTA® will be back for 2024 in a new central London venue 155 Bishopsgate - see Venue & Travel tab for more details.

The show is is the premiere platform for uniting Africa suppliers with the most relevant, active buyers from the UK & Europe, all connecting in one place. Experience Africa showcases a refreshingly wide range of inspiring travel products and enticingly curated experiences, all being sold right now across the incredible continent. This essential B2B event will present the very best Africa product portfolios, assuring connectivity between key European buyers and handpicked quality exhibitors, maximising exposure in a way never seen before in the UK.

The show will be taking place from 01 to 03 July 2024 and will be #ThePlaceToConnect for the African tourism industry.

As usual, attending will give you access to a diary of pre-scheduled appointments with up to 42 meeting slots available over the course of the three days. Each day will be broken up with morning and afternoon networking coffee breaks along with a longer networking lunches. Each evening you will be able to wrap up the day's work with more relaxed social events including our new ATTA® Awards which will be held on Monday 01 July and then we will have a fantastic offsite networking event held on Tuesday 02 July. Finally we will wrap up the show with closing drinks on the final evening.

Exhibiting Rates

ATTA Members
Non Members
Early Booking


£3,250 + VAT £3,650 + VAT
Standard Rate

      SOLD OUT

£3,575 + VAT £4,015 + VAT


  • Early Booking rate applicable to the first 80 applicants
  • Additional badges available at £600 + VAT
  • VAT @ 20% Applicable to all companies domiciled in the UK

Join the waitlist by clicking the link below