Global Network

ATTA® is a global membership network and designed to engage productive discussions, to drive responsible tourism to Africa.  In 2023 our sustainable tourism panel discussion is attended by over 100+ key tourism leaders across Cape Town and the Western Cape, supported by Wesgro the official tourism, trade and investment agency. 

At ITB Shanghai, the Chinese travel trade is engaged, to understand the practical visa challenges of selling parts of Africa, and ATTA® establishes a first ever representation office in ChinaATTA® hosts a panel discussion in Nairobi supported by Kenya Tourist Board, and KATO, to facilitate local industry dialogue on the planned increase to National Park fees.

ATTA® begins to welcome many key China Tour Operators into its worldwide membership.

Following discussions at WTM between ATTA® CEO Jon Danks, and Her Excellency Minister Nabeela Tunis, the National Tourism Board of Sierra Leone joins ATTA® for the first time to demonstrate a joint commitment to expanding sustainable tourism.