Partnerships & Collaboration

ATTA® works across the private and public sector to support sustainable tourism growth.  In 2023 our CEO was invited by WTTC (World Travel & Tourism Council) to input into the 2023 Africa report Unlocking Opportunities for Tourism growth, and we engaged our membership in a survey on key tourism priorities.

We believe in developing future leaders and nurturing a diverse, equitable workforce, and in 2024 our CEO was invited alongside ABTA and Lufthansa to take part in the Bournemouth University Tourism & Hospitality Conference.

ATTA® has forged an unprecedented MOU with the Ethiopian Tour Operators Association (ETOA) to elevate the voice of members within the global industry and to support the strategic development of tourism aligned to the UN’s Sustainable Development Goals.

ATTA® Chair and CEO was invited for informal development discussions with Mrs Vera Kamtukule, Minister of Tourism Malawi, Mr Nqobizitha Mangaliso Ndlovu, Minister of Environment, Climate, Tourism and Hospitality Industry, Zimbabwe and Mr Rodney Sikumba, Tourism Minister, Zambia.

ATTA® is a member of the US Tour Operators Association (USTOA), it facilitates shared learning with Latin American Travel Association (LATA), we support regional associations like  SATSA, and we now represent the continent of Africa on the Global Inbound Tourism Alliance.

We also work in close collaboration with the private sector and in 2023 we renewed our commitment to champion sustainability in the industry, by partnering with Weeva, a platform enabling members to progress towards a sustainable future.