Welcome to Experience Africa 2024 – the premier event connecting the continent's leading suppliers with the most influential buyers from the UK, Europe, and beyond. Building on the momentum of last year's successful show, we are excited to return to a new, centrally located venue in London, 155 Bishopsgate, see Venue & Travel tab for more details.
As the leading B2B event for African tourism suppliers and UK and European buyers, it presents a prime opportunity to expand your African product. You will have the opportunity to explore a wide range of inspiring travel solutions, meticulously curated to meet the evolving demands of today's travellers.
Join us from 01 to 03 July 2024 for unparalleled access to pre-scheduled appointments, networking opportunities, and the inaugural ATTA® Awards, making this #ThePlaceToConnect for industry professionals seeking to expand their African travel offerings.
Why attend?
Leverage ATTA®'s extensive network, encompassing 26 countries and over 615 members, to forge valuable partnerships that can transform your business. This event is a unique platform for buyers looking to diversify and enrich their travel portfolios with Africa's high-quality, sustainable African travel options. With an agenda packed with pre-scheduled appointments, networking events, and the inaugural ATTA® Awards, you'll leave with valuable connections and insights into the African tourism market.
Who will I meet with?
Quality ATTA®-vetted exhibitors from over 26 African countries showcasing tour products and services. Our structured appointment system ensures you'll meet with decision-makers from a diverse range of destinations and services, tailored to your business needs. From luxury lodges to bespoke adventure tours, find your next great tourism offer at Experience Africa.
Attendee options
Experience Africa offers two options to attend as a hosted buyer or general buyer. All buyers gain access to valuable inclusions like networking events, meals, and a diary of pre-scheduled supplier appointments. More information on each type is available in the Experience Africa Buyer Options menu at the bottom of this page.
How do I apply?
Secure your spot by completing the buyer application on our website. Simply click the Apply as a Buyer for Experience Africa 2024 button and complete the form. You will need to meet our qualifying criteria and early application is encouraged to take advantage of the available opportunities.
What next?
Once your application is accepted, you'll receive further details on scheduling appointments and planning your visit. Keep a look out for our email communications for news, logistics update and thought leadership all about tourism to Africa.
| Buyer Inclusions and Qualifying Criteria |
Hosted Buyer Inclusions & Qualifying Criteria |
Whats Included:
- Buyer accreditation to attend Experience Africa 2024.
- Breakfast, morning and afternoon coffee and lunch daily.
- Evening networking functions daily.
- Diary of pre-scheduled appointments
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Whats Included:
- Hosted Buyer accreditation to attend Experience Africa 2024.
- Up to 4 nights’ accommodation in a hotel close to the venue on a single occupancy basis*.
- Breakfast, morning and afternoon coffee and lunch daily.
- Evening networking functions daily.
- Diary of pre-scheduled appointments.
* Please note – priority will be given to hosted buyers travelling from outside London to attend the show
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Criteria
- If attending full show – attend a minimum of 40 pre-scheduled appointments over the duration of the show.
- If attending two days – attend a minimum of 26 pre-scheduled appointments.
- Attend all the networking and social functions detailed in the agenda.
- Complete feedback on Experience Africa and the quality of your meetings within a reasonable period following the show
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Criteria:
- Attend a minimum of 40 pre-scheduled appointments over the duration of the show.
- Attend all the networking and social functions detailed in the agenda.
- Complete feedback on Experience Africa and the quality of your meetings within a reasonable period following the show.
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Profile:
- Hold a senior decision-making position in the company they represent.
- Represent a company which has a track record of selling Africa and the Indian Ocean Islands or intends to expand into Africa and the Indian Ocean Islands in 2024 / 2025 with a track record of selling a similar style long haul destination.
Please note – Experience Africa may require additional information to support your application and may require industry referrals.
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Profile:
- Hold a senior decision-making position in the company they represent.
- Represent a company which has a track record of selling Africa and the Indian Ocean Islands or intends to expand into Africa and the Indian Ocean Islands in 2024 / 2025 with a track record of selling a similar style long haul destination.
- Located in or working with the following key source markets:
- UK
- Continental Europe
- North America
- Latin America
- Middle East & Asia
Please note – Experience Africa may require additional information to support your application and may require industry referrals
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Cancellation and charges:
- Whilst not encouraged, Buyers may cancel their attendance to the event with no penalty 28 days before the event.
- Cancellations received within 28 days will incur a fee of GBP £50 inclusive of VAT per day of confirmed attendance.
- No-shows will incur a fee of GBP £50 inclusive of VAT per day of attendance and may result in the participant and / or company being blacklisted from future Experience Africa and ATTA®-organised / Managed Events
- In instances where Buyers need to cancel their participation, they may request a senior colleague from their organisation to attend as a replacement. On the condition that the replacement is accepted by the Experience Africa Team, a cancellation / change fee will not apply.
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Cancellation and charges:
- Whilst not encouraged, Hosted Buyers may cancel their attendance to the event with no penalty 42 days before the event.
- Cancellations received within 42 days will incur a fee of GBP £350 inclusive of VAT.
- No-shows will incur a fee of GBP £350 inclusive of VAT and may result in the participant and / or company being blacklisted from future Experience Africa and ATTA®-organised / managed Events.
- In instances where Hosted Buyers need to cancel their participation, they may request a senior colleague from their organisation attends as a replacement. On the condition that the replacement is accepted by the Experience Africa Team, a cancellation / change fee will not apply.
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Experience Africa Buyer Options