20 Feb 2024

ITB Berlin 2024: Your Guide To Africa’s Participation


Obviously, the 2024 tourism season is up to an exciting start. As expected, FITUR, which is the first major show of the year, recorded unprecedented numbers for trade participation. Not just the traditional market indexes by organisers, engagements with DMCs, travel specialists DMOS and actors in the tourism industry confirm a buoyant tourism sector for 2024.

Of course, after the successful outing at FITUR, the global tourism fraternity is set for ITB, the world’s leading travel show, which is a few hours from opening its doors to the world again.

This year, ITB Berlin is back with bespoke and new style market format to get the trade going.

The once 6-day show, which was scaled down to 4 days, has adapted so well to the new normal and curated products and initiatives that are meant to deliver results for the sector.

With the hope of surpassing last year’s feat, Africa once again will be hugely represented at the world’s leading travel show. Already confirmed at the German travel show are 24 African countries that will be showcasing their diverse and unique products.

The countries include; South Africa, Seychelles, Mauritius, Madagascar, Rwanda, Botswana, Namibia, Rwanda, Senegal, Sierra Leone, Zambia, Zimbabwe , Gambia, Kenya, Tanzania, Mozambique and Cabo Verde.

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