Essence of Africa offers buyers multi-nation FAM trips
Essence of Africa, a premier international buyers' forum for African tourism, is set to launch a groundbreaking initiative focused on Familiarisation Trips (FAM trips) across six African countries. The inaugural event, scheduled for 2-4 December in Nairobi, Kenya, aims to boost sustainable tourism growth and increase Africa's share of the global tourism market.
The programme will offer pre-qualified international buyers access to multi-destination FAM trips in Kenya, South Africa, Tanzania, Madagascar, Uganda, and Zimbabwe. This innovative approach addresses key challenges in the African tourism sector, including difficulties in finding qualified buyers and bridging knowledge gaps about African destinations.
Amanda Margison, Co-Founder of Essence of Africa, emphasises that FAM trips are essential investments in growing tourism and understanding a destination's potential. The initiative simplifies the process for buyers, offering a turnkey solution that allows them to build relationships with suppliers and explore business opportunities without logistical headaches.
By facilitating these connections, Essence of Africa aims to empower buyers to become ambassadors for African travel, ultimately positioning the continent as a premier global travel destination.
Source: TravelDailyNews
