Zambia Launches Tourism Investment Guidelines at FITUR, Highlights UNWTO’s Support
Zambia: As part of concerted efforts at growing tourism in the country, the Ministry of Tourism, Republic of Zambia, has launched Zambia Investment Guidelines and Tourism Investment Promotion at the ongoing FITUR expo in Madrid, Spain.
While performing the soft launch on January 23, 2024 at the global travel expo, Evans Muhanga, permanent secretary, Ministry of Tourism, Zambia, noted that the launch marked a significant milestone in the country’s journey towards fostering sustainable tourism development.
He acknowledged the support of the World Tourism Organisation (UNWTO) in facilitating the development of the investment guidelines, saying that the UN agency’s expertise and collaboration have been invaluable in shaping the guidelines, which will serve as a comprehensive roadmap for potential investors looking to contribute to the growth of Zambia’s tourism sector.
Speaking on the rationale for the guidelines, the Permanent Secretary of Zambia’s Ministry of Tourism Mr. Evans Muhanga said that, “The Republic of Zambia has given top priority to advancing the tourism sector in its development agenda, recognizing its potential to diversify the national and reduce reliance on traditional exports.
Source: VoyagesAfriq
