The East African Community (EAC) premiered its first promotional video for the regional tourism brand "Visit East Africa – Feel the Vibe" at ITB Berlin 2026, marking a significant step in the bloc's push to position East Africa as a competitive multi-destination tourism hub.
At ITB Berlin, the Southern African Development Community (SADC) has reported measurable progress on regional tourism integration under its Tourism Programme 2020–2030, which aims to outpace global tourism growth by 2030
Meetings Africa 2026 closed in Johannesburg on 25 February, marking its 20th edition and highlighting Africa’s growing profile in global business events.
The Tanzania Roadshow 2026 will take place across three UK cities from 23rd-27th November 2026. And keeping it fresh, we've included some exciting new brands and properties.
The International Congress and Convention Association (ICCA) is intensifying its engagement in Africa, positioning the continent as a strategic pillar of the global meetings industry.
