East African Nations Unite to Enhance Regional Tourism
East African countries are pulling together to offer tourists a more comprehensive and captivating experience by integrating their tourism destinations. This collaboration was announced during the Oromia Tourism Week 2023 held in Addis Ababa, Ethiopia. The initiative is targeted at providing tourists the opportunity to explore a variety of destinations within the East African corridor, thus creating a more wholesome and enriching experience.
Sarah Kirenga, a representative of the Rwandan Chamber of Tourism, explained the importance of this regional tourism integration. According to her, this collaboration will facilitate the sale of complete and attractive tourism packages, a development that will significantly enhance the regional tourism sector. The representative further emphasized that this integration would provide a platform to create a network in the tourism ecosystem, promote a variety of tourism products, and boost regional tourism.