EAC unveils 'Visit East Africa: Feel the Vibe' tourism brand at ITB Berlin
East African Community Headquarters, Arusha, Tanzania, 6th March, 2025: Hundreds of tourism stakeholders attending the International Tourism Bourse (ITB) Berlin, today witnessed the unveiling of the "Visit East Africa – Feel the Vibe" brand. This groundbreaking initiative aims to collectively promote the East African Community (EAC) as a single tourist destination.
Various stakeholders welcomed the move, recognizing it as a significant step toward enhancing regional tourism while ensuring the sustainable tourism practices.
Speaking at the event, the Chief Guest, Hon. John Ololtuaa, Chair of the Sectoral Council on Tourism and Wildlife Management and the Principal Secretary of Kenya’s State Department for Tourism, emphasized the importance of striking a balance between competition and collaboration among EAC Partner States.
He noted that while the region offers similar tourism experiences, embracing the spirit of "co-opetition", a model where countries engage in healthy competition while actively cooperating, will be key to maximizing East Africa’s collective tourism potential.
Hon. Ololtuaa also highlighted that the EAC has developed a Common Classification Criteria for tourism accommodation establishments, restaurants, and conference facilities as well as minimum standards for various tourism service providers. These initiatives ensure uniform quality standards across the region, enhancing visitor experiences and boosting East Africa’s competitiveness as a premier tourism hub.
Source: EAC
