Botswana’s Tourism Forum aims to chart a new path for Africa
The 7th edition of the Africa Tourism Leadership Forum being held in Gabarone, Botswana seeks to strengthen public and private partnership for tourism in Africa and grow tourism figures from Africans in the continent.
The forum is being convened by the Botswana Tourism Organisation, the Africa Tourism Partners and the United Nations Tourism.
It brings together tourism leadership from across the Africa with the aim of increasing tourism on the continent.
A total of 43 countries and over 500 participants from Africa and the rest of the world are in attendance.
The forum is set in the magnificent landscape of Gabarone, beneath the burning African sun and majestic wildlife.
On day one, Acting President of the Republic of Botswana, Slumber Tsogwane officially opened the 7th Africa Tourism Leadership Forum.
The conference is taking place under the theme: Charting a new path forward for Intra-Africa Travel, Tourism and Investments.
Botswana signed a Memorandum of Agreement for convening the event over a period of three years, from 2022 to 2024.
In addressing the opening ceremony, President Tsogwane says, tourism in Botswana is a major contributor to the national economy and has tremendous potential to grow.
He says, the Botswana Government has reviewed its Tourism Policy and also developed the National Tourism Strategy and Master Plan to provide a frameworks for the sector.
“The Africa Tourism Leadership Forum is a Pan-African dialogue platform, bringing together key stakeholders of Africa’s travel, tourism, hospitality, and aviation sectors to network, share insights, and devise strategies for Intra-Africa travel and tourism growth across the continent, whilst enhancing the brand equity of our: Destination Africa. This is the only forum of its kind that highlights tourism as a major economic pillar to diversify African economies.”
Kwakye Donkor – CEO of Africa Tourism Partners, the convener of the forum says, the 4 day event, will redefine the future of African tourism, particularly in a post COVID-19 environment, focusing on key areas of innovation, job creation and sustainable growth.
Source: SABC News
