Egypt Launches Testimonial Campaign to Reinforce Tourism Safety Image
Egypt's Ministry of Tourism, in cooperation with the Egyptian Tourism Federation, has launched a media campaign using daily video testimonials from international visitors to reinforce the country's image as a safe and stable destination amid ongoing regional tensions. Short clips filmed at Egypt's top destinations are being shared across the digital platforms of the Ministry and the Egyptian General Authority for Tourism Promotion, with Minister Sherif Fathy personally reviewing the footage to monitor visitor satisfaction and assess regional impact trends.
Ahmed Youssef, CEO of the Egyptian General Authority for Tourism Promotion, said the testimonials consistently reflect a strong sense of security among visitors. "The mental image of Egypt as a safe haven remains intact," he noted. Suzan Mostafa, Head of the Central Department of Tourism Marketing, added that the clips provide a "live and direct" picture of tourism activity in the country, countering misinformation while highlighting Egypt's diverse attractions and the continued flow of international arrivals despite external pressures in the wider region.
Source: Egypt Today