22 May 2024

ATTA® Launches the ATTA® for Action Awards to Spotlight Meaningful Impact in Tourism Across Africa

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London, 20 May 2024 – Marking its 30th anniversary, the African Travel and Tourism Association (ATTA®) announced the launch of the ATTA® for Action Awards. This new programme aims to recognise and celebrate organisations and companies across Africa making significant strides in impactful tourism practices.

The launch of the ATTA® for Action Awards comes at a crucial time when the global spotlight on environmental conservation and eco-conscious practices in tourism has never been more intense.

Says Nigel Vere Nicoll, ATTA® President: “Conscious tourism is vital for Africa as it promotes environmental preservation, cultural respect, and economic growth that benefits local communities directly. By recognising excellence in this area, ATTA® aims to inspire a ripple effect of transformation across all facets of the tourism industry.”

"By participating in the ATTA® for Action awards, tourism organisations affirm their role as a leader in responsible tourism, demonstrating to peers, partners, and customers their commitment to purposeful travel", Vere-Nicoll adds.

Participants can enter various award categories, each focusing on different aspects of meaningful impact in tourism:

  • Heart for heritage and community champion: Recognises those integrating cultural preservation and community benefits.
  • Ethical wildlife experience: Honours commitments to animal welfare and conservation education.
  • Eco-innovation in hospitality: Celebrates the adoption of sustainable technologies and practices in accommodations.
  • Earth-friendly cuisine: Applauds culinary practices that prioritise local, seasonal produce and waste reduction.
  • Meaningful engagement champion award: Highlights initiatives that significantly enhance community wellbeing and eco-conscious practices.
  • Digital storytelling champion: Awards compelling narratives promoting responsible travel.
  • Collaborative champions of climate and social justice: Acknowledges efforts of multiple partners to address climate and social issues innovatively.
  • Traveller education and awareness champion: Recognises educational programmes that promote responsible tourism behaviours.

Vere-Nicoll explains that for the inaugural ATTA® for Action Awards, a robust and transparent judging process has been established, ensuring that the highest standards of excellence in eco-conscious tourism are recognised. The process is overseen by a panel of experts, each a leader in the field of responsible tourism.

Award winners will be celebrated at an exclusive awards ceremony on the evening of 1 July on the side lines of Experience Africa, the flagship event in ATTA®’s annual calendar, run by its events division, Experience Africa Events.

Organisations interested in participating are encouraged to visit ATTA® for Action for comprehensive details on entry guidelines, application processes, and important deadlines. The deadline for submissions is 7 June 2024.

For additional information about the ATTA® for Action Awards, please visit here and contact:

Melissa Foley - [email protected]