Angola Launches ‘Visit Angola – The Rhythm of Life’ to Reinvent Its Tourism Identity
Angola has unveiled its new tourism brand, “Visit Angola – The Rhythm of Life,” as part of a strategic campaign to boost international arrivals, attract investment, and reposition the country as a vibrant destination. Introduced by Tourism Minister Márcio Daniel at a launch event in Luanda, the brand forms a key pillar of Angola’s “Comunica Turismo” initiative, aimed at promoting tourism as a driver of economic diversification alongside sectors such as agriculture and fisheries.
The campaign includes a dedicated website, promotional magazine, and a national tourism call centre, as well as endorsements from prominent cultural figures like Leila Lopes and DJ Jeff. Minister Daniel acknowledged challenges such as infrastructure and workforce development, but emphasised Angola’s distinct cultural and natural appeal—from national parks to pristine coastlines—as key assets. The new brand underscores Angola's intention to claim greater visibility within Africa’s evolving tourism landscape and signals new opportunities for travel professionals and investors targeting underexplored destinations.
Source: VoyagesAfriq
