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Tourism specialists and ATB discuss strategies to boost tourism in AfricaBy ATTA®
Polar Tourism in conjunction with the African Tourism Board have discussed a series of new initiatives that would boost tourism in Africa post COVID-19, focusing on new projects that would attract domestic, intra-African and international tourists.
Panelists and contributors to the virtual discussion held last Sunday said that African needs to brand itself as a leading tourist destination, to compete with the other continents in the world.
With a theme “The African Tourism Showcase”, two hour-plus discussion had attracted participants to discuss the new plans that would make Africa more attractive and tourist-vibrant.
Among the areas touched were the new tourist products including Freedom Routes in which tourists could travel through prominent places where Freedom Fighters in South Africa stayed or operated while fighting for their freedom.