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18 August 2020
Africa Travel Week is set to launch their virtual Meetings & Masterclasses this September
By ATTA®“After the 2020 edition of Africa Travel Week was postponed, we rolled out phase one of our strategy to enter the virtual space with the introduction of our online platform, Africa Travel Week Connect,” says Megan Oberholzer, Reed Exhibitions Portfolio Director: Travel, Tourism & Creative Industries.
“The platform, which focuses on industry news and interactive webinars, is going from strength to strength, and we are now excited to kick-start our Meetings & Masterclasses in September, which is also Tourism Month,” she adds.
The virtual Meetings & Masterclasses will run from September to October. “During the event, attendees can engage in a series of educational masterclasses led by industry experts. And, unlike your standard webinars, these sessions will encourage a two-way conversation between the teacher-hosts and attendees. You will get to meet with our experts,” explains Oberholzer.
Part one of the classes will focus on identifying and successfully marketing to post-COVID target groups such as the luxury traveller, the African diaspora traveller and the LGBTQ+ market. The second part will cover practical steps for implementing safety protocols that international visitors will expect, based on case studies from destinations that have opened their borders successfully.
Source: Inside Travel