1st Africa Showcase scheduled for Southern Europe

Africa Showcase breaks new ground this month as the popular roadshow prepares to host events in Madrid, Paris and Milan. For the inaugural edition in Southern Europe, twenty top-quality suppliers from Southern and East Africa have been selected to participate on the roadshow.

The events educate travel specialists across the region, while they discover the diversity of products and destinations Africa has to offer. From the connections made at the event, attendees profitably grow their sales to popular destinations in Africa.

Buyer facilitation is managed by 3Sixty Luxury Marketing, a familiar name in the industry and a strong supporter of Africa Showcase. These market experts have handpicked the right buyers to match the exhibitors, ensuring quality and business potential. 

Southern Europe makes up 15% of the total European arrivals in South Africa and 8% of total arrivals for Kenya, with the established markets of Spain, France and Italy providing a consistent base for tourists to Africa.
‘In recent years, there has been limited activity across this region in terms of roadshow marketing and we’re thrilled with the uptake for year one,’ says Jacqui Reynolds of On Show Solutions.

The following exhibitors have been selected for this edition of Africa Showcase:


Rovos Rail

An African Anthology

Sabi Sabi Private Game Reserve


Seasons in Africa

Kearsleys Travel & Tours

Seolo Africa

Machangulo Beach Lodge

Southern Cross Safaris Kenya

MalaMala Game Reserve

The Sands Kenya

Namibia Tourism Board

The Sunlux Collection by Sun International

Newmark Hotels, Reserves & Lodges

Thompsons Africa

Protea Hotels by Marriott

Tswalu Kalahari Reserve

Rainbow Tourism Group

Zoujin Africa Safaris


Events are scheduled on these dates:

Madrid – Tuesday 29 January

Paris – Wednesday 30 January

Milan – Thursday 31 January

For enquiries, please contact ideas@africashowcase.travel


About On Show Solutions

Global organisers On Show Solutions hosts roadshows, events and exhibitions on five continents – Africa, Asia, Australia, Europe and North America. Their signature roadshows, AFRICA SHOWCASE, have a proud tradition of taking top-quality tourism products into key source markets to promote travel to Africa.

Media Contacts: Jacqui Reynolds, On Show Solutions

+27 11 431 4126