Vic Falls tourism boom excites international markets

THE resort town of Victoria Falls is inundated with inquiries from Zimbabwe's major tourism source markets keen on directly investing into the tourism sector, an industry official has said.

Zimbabwe's source markets include United Kingdom, the United States of America, Australia, Germany, South Africa, among others.

Employers Association of Tourism Operators president Clement Mkwasi told NewsDay that they were inundated with inquiries from different international source markets.

"We have realised people from our source markets are now making applications to invest in the country. Quite a lot of people from UK, the United States of America, Australia among others, are making so many inquiries about directly investing into the country," Mkwasi said.

"So I suspect that they are also marketing the destination because eventually they expect themselves to be based here. They have come here several times, they know the place, they know the potential that the destination has. They now want to invest here and before they invest, they are encouraging everyone else to come down to Zimbabwe," he said.

Mkwasi said the industry in Victoria Falls was picking up, with most of the hotels currently fully booked.

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Source: Bulawayo24 News