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Tourism database planned to boost revenue growth
A tourism resources database is being developed to inform future private and public sector investments to boost arrivals and higher revenue growth.
It’s proponent, Tourism Research Institute (TRI) said it is focusing to grow tourist arrival numbers from 1.3 million to 2.5 million with revenues rising from the current Sh99 billion to Sh175 billion in the next five years.
Acting TRI chief executive David Gitonga said the findings will be uploaded on a public portal where hospitality investors as well as tourism product developers will find ready data on available opportunities across Kenya.
“Proper data management will inform evidence-based development where the government injects funds in projects that help diversify tourism products. We want to see national and county governments collaborate in developing tourism products that sell,” he said.
The one day workshop last week welcomed development of the five year strategy starting 2018 to 2023 to guide tourism research, saying local and foreign investors will have a one-stop-shop for all information on tourism products and resources, thereby helping create a level-playing field.