What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair.

Facebook founder Mark Zuckerberg announced last week that the social media giant would be revamping the ordering algorithm behind its News Feed to boost “meaningful” posts from friends and family members, at the expense of posts from brands and news companies.

I don’t know about you, but sometimes relevant, entertaining and informative news from a brand is far more “meaningful” for me than what my cousin twice removed had for breakfast, but I guess we’re still quite far away from Facebook delivering a good balance of both, instead of cutting the one to make way for the other. 

Inevitably, this will have far-reaching effects on the way travel companies market themselves – the words Facebook Armageddon, apocalypse and death knell have been circulating in social media and marketing spheres following the announcement. 

Brand posts aren’t going to disappear from a Facebook user’s News Feed completely, however. Users can customise their feed to include pages they want to follow by selecting ‘See First’ in News Feed preferences. As a result, page posts will still appear in the News Feed, but there will be fewer of them. 

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Source: BizCommunity