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Join us for our upcoming webinar, "Implement Effective Tourism Marketing Targeting Specific Chinese Demographics," where we delve into the intricacies of attracting Chinese tourists to Africa. Unlike the mass market, this segment of travellers seeks unique experiences such as cultural immersion, wildlife encounters, and exploring distinctive landscapes. With Africa often perceived as a high-cost destination in China, these travelers typically belong to the high-income bracket and are highly-educated and well-travelled. In this session, we'll explore the significance of identifying and targeting this specific demographic. Rather than adopting a one-size-fits-all approach, we'll discuss the importance of crafting a well-defined marketing strategy tailored to the preferences and spending power of this niche audience.

Join us to discover how to effectively capture the attention of Chinese travelers seeking extraordinary experiences in Africa.

Lin Yu

Lin Yu

Managing Director, Travel World China

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