Zambia taps FDI and education for tourism success
At UN Tourism’s inaugural Africa & Americas Summit on October 3, government leaders from both regions committed to strengthening four pillars of their tourism industries: investment, education, innovation and cultural endeavours.
On the sidelines of the event in the Dominican Republic, fDi sat down with Zambia’s tourism minister, Rodney Sikumba, to discuss how the government is tackling the first two pillars.
Zambia, which will host the second edition of the Africa & Americas Summit in 2025, has seen international arrivals return to 86% of pre-Covid levels. To continue on this trajectory, Mr Sikumba is wooing foreign direct investment (FDI) into locations beyond its tourist hotspot, Victoria Falls, and creating a hospitality training system akin to traditional white-collar careers.
Source: FDI Intelligence
