Uganda Tourism Board joins WTTC as destination partner
The Uganda Tourism Board (UTB) has become a destination partner of the World Travel & Tourism Council (WTTC), strengthening its presence within the global tourism ecosystem. The move aligns Uganda with a network of leading travel and tourism organisations, enabling greater collaboration, knowledge exchange and international visibility. WTTC represents major private sector players across the global travel industry, providing a unified voice on key sector issues.
The partnership is expected to support Uganda’s ongoing efforts to position itself as a competitive and sustainable destination. UTB, which is responsible for promoting Uganda as a tourism destination, will benefit from increased access to global platforms, data and strategic insights, helping to drive investment, improve destination marketing and enhance long-term sector growth.
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Source: Travel and Tour World