Uganda courts UK and European markets at WTM London 2025
Uganda showcased its “Explore Uganda: The Pearl of Africa” destination brand at World Travel Market London from 4–6 November, led by the Minister of Tourism, Wildlife and Antiquities and Uganda Tourism Board CEO Juliana Kaggwa. The delegation ran a focused three‑day marketing push featuring cultural showcases and trade engagement, aiming to grow arrivals from the UK and Europe.
UTB and private sector partners held B2B meetings with tour wholesalers, travel agents and media, highlighting gorilla trekking, Nile adventures and community‑based tourism. High‑profile media appearances on CNN, BBC, Al Jazeera, National Geographic and the Daily Mail boosted visibility, while the team reported strong stand traffic, follow‑up enquiries and plans for high‑value familiarisation trips in 2026.
Source: Nile Post
