Tunisia tops 10 million arrivals – eyes Africa’s top three
Tunisia has welcomed more than 10.03 million tourists between 1 January and 20 November 2025, up 10.3% year on year, according to figures cited by local media from the Ministry of Tourism. The performance puts the country within reach of its 11‑million target for 2025 and strengthens its bid to rank among Africa’s top three destinations alongside Morocco and Egypt.
Growth was broad‑based: the UK rose 40.1% to 415,000 travellers; France delivered 1.07 million (+6.4%); Italy (+8.6%) and Canada (+11%) also increased, while China – a priority market – climbed 18.6% to 24,268 visitors. Tourism revenues reached nearly TND 7 billion – about $2.38 billion – in the first nine months, up 8.3%. With 10.2 million visitors in 2024 and tourism contributing 4.4% of GDP in 2023 (World Bank), close to the pre‑pandemic 4.6%, the momentum underscores the sector’s strategic role in Tunisia’s economy.
Source: EcofinAgency
