This Is Cape Town campaign rolls out in New York, London and Europe
Cape Town has expanded its This Is Cape Town tourism and place‑marketing campaign to New York, London and several European cities this month, following activations in African cities and Brazil. Led by the City’s Economic Growth directorate, the multi‑month rollout spans six continents and 55 cities to convert global attention into bookings and jobs, using high‑visibility formats including digital billboards, public transport and moving media – with New York yellow taxi screens and London black cabs wrapped in campaign branding featuring Virgin Atlantic booking QR codes.
The push aligns with stronger air connectivity. United Airlines’ Newark – Cape Town route has delivered 337,374 seats across 1,324 flights since 2019, with a Washington DC – Cape Town service added and capacity projected at 91,749 seats in 2026. London – Cape Town now has 28 direct flights per week across British Airways, Virgin Atlantic and Norse Atlantic, with Virgin flying daily. Earlier phases reached more than 17 million people on META platforms in São Paulo, Lusaka and Nairobi, while tourism contributed R27.5 billion to Cape Town’s economy in 2024 and supported over 106,000 jobs. Further rollouts are planned in China, India, the UAE and Australia.
Source: City of Cape Town
