The Tribe just got bigger – We Are Africa Local launches in Cape Town
As part of its 10th edition celebrations, We Are Africa is set to amplify the marketplace by adding one extra day to its exclusive event in Cape Town, offering select local buyers access to its iconic and coveted show floor.
We Are Africa is a vibrant reflection of the diversity and calibre of suppliers in the high-end African travel space. The tribe of trailblazers that gather at We Are Africa every May, showcase a passion and purpose that truly sets high-end African travel apart.
This year, We Are Africa is proud to introduce We Are Africa Local – a not to be missed chance for Southern African-based high-end trade professionals to connect with Africa’s top suppliers for one day, all under one roof!
A New Platform for Local Engagement
Taking place on Friday 9 May 2025 at the DHL Stadium in Cape Town, We Are Africa Local offers a rare opportunity for local professionals to connect with the continent’s leading travel brands and a line-up of prestigious contemporaries from the We Are Africa 2025 Guest List.
The African continent is proudly showcased at this year’s event, with an impressive array of destinations on display. Southern Africa dominates the floor with 54% of the supplier presence, followed by East Africa comprising 33%, while North Africa accounts for 4%. Central Africa adds 2% and lastly, the Indian Ocean Islands round out the exhibitor mix with 7%.
These renowned brands will be extending their time in the Mother City to meet with a curated mix of locally-based travel professionals, including
- DMC owners
- Product managers
- Contracting managers
- Top performing travel consultants
- South African travel agents
“We Are Africa Local has added an incredible new dimension to the We Are Africa week allowing us to welcome a key layer of the industry to enjoy the We Are Africa exhibitors and event format – No doubt it will add a lot of value for our industry. And there is more in the pipeline!”- Ryan Wallace, MD & Co-founder, We Are Africa.
Maximising Industry Impact
Attendees can expect a unique programme designed to strengthen relationships, deepen product knowledge and gain insights from across the value chain, including up to 15 pre-scheduled appointments, as well as various networking opportunities.
For those eager to grow their business for Q3, Q4 and beyond, We Are Africa Local is an incredible opportunity to meet the best in high-end African travel.
View the brochure for more information and to apply to attend this landmark event.
