Overview

We Are Africa brings together a curated selection of travel brands and world-class buyers to tell their individual stories of Africa.

15 - 18 May 2023 | DHL Stadium, Cape Town

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it's also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands and world-class buyers united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

Because we are Not One Story. We Are Africa. 

Video overview

Activities offered

  • In Person Events

Where we operate

  • South Africa
  • Angola

Where we’re based

  • South Africa

News see all news

We Are Africa Image 1
21 May 2019

Tourism Is Critical to Africa’s Development: Discover How We Are Africa, The Continent’s Most Dynamic Travel Show, Is Committed to Rebranding African Travel

Here’s the good news: travel and tourism in Africa is booming. In 2018, the continent enjoyed a 5.6% spike in growth , making it the world’s second-fastest growing region – when compared with a 3.6% global average growth, the future appears rosy for Africa’s owners and operators. And in a continent where the World Travel and Tourism Council (WTTC) found travel and tourism contributed almost $200 billion to the economy last year (8.5% of GDP) and employs 6.7% of all working Africans, it’s an industry crucial to future growth.

Member News
Contacts
Roshenda Barendilla
Mr Robin Hendrickse
Lily Sayre
Kathy Brüggemann
Julia Theunissen
Ryan Wallace
Olivia Evans
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