The Gambia Targets Cruise Tourism Growth with New Strategy and Rising Arrivals
The Gambia is strengthening its position as an emerging cruise destination following the arrival of luxury vessel Oceania Sirena at Banjul Seaport, part of a growing roster of cruise calls recorded this year. The visit was coordinated through a partnership between the Gambia Tourism Board and West African Tours, with a ceremonial plaque and flag exchange marking the occasion. Lazar Kujabi of the Gambia Tourism Board noted that the economic benefits of cruise tourism extend well beyond formal institutions, reaching informal traders, artisans, and community-based service providers who engage directly with visiting passengers.
To support structured growth in the sector, the Ministry of Tourism and Culture is developing a national cruise tourism strategy in collaboration with the tourism board and key stakeholders, aimed at improving coordination and enhancing the visitor experience. Among the opportunities under consideration is the expansion of cruise routes along the River Gambia - a largely underutilised waterway that could offer distinctive experiences in the fast-growing river cruising niche.
Source: ATQ News
