SA Tourism names Synergy Business Events as Meetings Africa exhibition manager
SA Tourism has appointed Synergy Business Events as the exhibition management company for Meetings Africa, to be held at the Sandton Convention Centre from 23–25 February. The appointment comes just over three weeks before the trade show, with SA Tourism citing SBE’s extensive experience and institutional knowledge to deliver a seamless, well‑coordinated, value‑driven experience for exhibitors, buyers and delegates.
SBE’s immediate focus includes finalising and managing exhibitor applications, confirming floor allocations and placements, optimising exhibition halls, facilitating communication and providing ongoing support. The move aims to streamline participation and operations as the region’s MICE sector prepares for one of its key annual gatherings.
Source: Tourism Update
