Nigeria Launches Strategic Plan to Elevate Creative Economy and Tourism
Nigeria’s Ministry of Arts, Culture, Tourism and Creative Economy has introduced a multi-pronged strategy aimed at revitalising the country’s tourism and creative sectors. Speaking at the 2025 Ministerial and Sectoral Retreat in Abuja, Minister Hannatu Musa Musawa outlined key interventions, including investment in digital infrastructure, development of creative hubs, and enhancement of copyright enforcement mechanisms. The approach targets persistent challenges such as limited funding, infrastructure gaps, piracy, and lack of accurate data on employment in the sector.
The strategy also seeks to harness Nigeria’s cultural assets, improve tourism infrastructure, and build capacity across film, fashion, and heritage segments. Enhanced data collection and policy reforms will underpin job creation and economic diversification under the Renewed Hope Agenda. The Ministry plans to align its strategic framework with national development goals through to 2030, with the ultimate aim of positioning Nigeria as a leading destination for cultural tourism and creative industry investment across Africa.
Source: Tribune Online
