Mastercard Launches Priceless Africa Platform Across Nine Markets
Mastercard has expanded its global lifestyle platform, Priceless.com, to Africa, giving cardholders worldwide access to a curated collection of travel experiences across nine markets: South Africa, Kenya, Morocco, Mauritius, Ghana, Tanzania, Uganda, Rwanda, and Zimbabwe. The Priceless Africa offering is organised around four passion categories - culture and creativity, culinary, nature and wildlife, and adventure - and includes experiences ranging from gorilla trekking in Rwanda to hot air balloon rides over Amboseli and dhow sailing in Menai Bay. The launch is supported by Mastercard's continent-wide "You Have To Be Here" travel campaign, running from June through to December 2026.
The expansion comes as Africa's tourism sector records strong growth, with the continent welcoming 81 million international tourists in 2025 - an 8% year-on-year increase, according to UN Tourism. Alongside curated experiences, the platform integrates Mastercard's travel benefits including hotel and flight savings, airport lounge access, and booking capabilities across travel platforms, car rentals, and e-hailing services. Priceless Africa is currently live on Priceless.com in select markets, with a full rollout across all nine markets continuing throughout 2026.
Source: Mastercard
