Mahlatini Luxury Travel Launches A New African Destination

Luxury tour operator responds to growing demand from returning safari clients for culturally rich African journeys

Press Release:

Morocco Press Release.docx

Mahlatini Luxury Travel has announced the launch of Morocco as the latest destination in its portfolio, marking a strategic expansion of its Africa offering in response to increasing interest from returning clients seeking culturally led journeys beyond the traditional safari.

The launch positions Morocco as a complementary destination within Mahlatini’s Africa portfolio, appealing particularly to travellers who already know the continent through wildlife-focused travel and are now looking to explore a different expression of Africa through history, architecture, cuisine and design-led stays.

As with all Mahlatini journeys, Morocco itineraries are fully bespoke and privately guided, built around hand-selected accommodation including refined riads, historic kasbahs, desert camps and coastal retreats. Journeys typically span key regions such as Marrakech, Fes, the High Atlas, the Sahara and the Atlantic coast, and can be booked as a standalone itinerary or combined with safari travel elsewhere in Africa.

The decision follows consistent insight from Mahlatini’s returning client base, many of whom continue to prioritise safari travel while increasingly identifying Morocco as a destination they aspire to experience next. For these travellers, Morocco offers a culturally rich counterpoint to safari, while maintaining the levels of expertise and seamless planning they have come to expect from Mahlatini.

Greg Fox, Co-Founder of Mahlatini Luxury Travel, said:

“Morocco has long featured high on the wish lists of many of our returning clients. For those who already know Africa through safari, it represents a natural next destination... What makes Morocco so compelling is its sense of contrast. You can move from centuries-old medinas to a desert oasis in a matter of hours, yet the experience never feels rushed.”

The launch also reflects wider industry momentum, with growing investment in luxury hospitality, ongoing expansion of air routes and upgrades to airport infrastructure, and heightened visibility of Morocco across premium travel media, reinforcing its position as one of Africa’s most compelling destinations for high-end travel.

As a B Corp™ certified operator, Mahlatini has applied the same responsible travel principles to its Morocco offerings, prioritising sustainable property partners, expert private guides and cruelty-free experiences that support cultural heritage and community livelihoods.

Morocco is available to book with immediate effect and is suitable for a wide range of client profiles, including honeymooners, couples and friends, families and solo travellers. Typical journeys range from 7 to 14 nights and are tailored entirely to individual interests.