Kenya Tourism Board, Visa and Kenya Airways Launch Six-Month Travel Discount Campaign
The Kenya Tourism Board (KTB), Visa and Kenya Airways have launched a joint travel campaign offering discounts on flights to and within Kenya from April to September 2026. Travellers paying with a Visa card and using the promo code VISAKQ at booking will receive 5% savings on local Kenya Airways flights and up to 8% on inbound international flights. KTB CEO June Chepkemei described the collaboration as aimed at strengthening Kenya's position as a premier global tourism destination through data-driven marketing, with the three partners leveraging their combined reach and platforms to drive visitor numbers across key source markets.
Beyond the promotional campaign, the partnership will give KTB and Kenya Airways access to Visa's Government Insights Hub - a data and analytics platform providing intelligence on traveller spending patterns, seasonality and source markets to inform more targeted tourism strategies. The collaboration will also focus on co-developing loyalty programmes and digital payment solutions to encourage both domestic and international tourism spend, while improving payment accessibility across Kenya's broader tourism ecosystem. Kenya Airways Chief Commercial & Customer Officer Julius Thairu noted the campaign reflects the airline's commitment to making travel more accessible and rewarding while encouraging the use of secure digital payments across its booking platforms.
Source: Travel Trade Today
